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Sometimes you can be so busy working IN your business - you know, all those essential priorities and little tasks that hit your desk throughout the day every day - that you lose sight of the importance of working ON…

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If you don't have a Customer Value Proposition, you will fail! Let me explain! If you're in business, presumably you want happy paying customers? Lots of them. Because they are the reason you're in business, and the reason you make…

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